R
Rishtaara
Shopify Fundamentals
Lesson 14 of 28Article12 min

Navigation Menus & Footer Links

Under Online Store > Navigation, you build menus that link to collections, products, pages, blogs, or external URLs — the main menu usually becomes your header navigation.

Building a navigation menu

Under Online Store > Navigation, you build menus that link to collections, products, pages, blogs, or external URLs — the main menu usually becomes your header navigation.

Menus support nested items (dropdowns), letting you organize categories like 'Men > Shirts > Casual Shirts' inside a single navigation structure.

Real-life example: A navigation menu is a signboard at a mall entrance — 'Electronics this way, Clothing this way' — with smaller arrows pointing to sub-sections once you walk further in.

  • Main menu — usually shown in the header
  • Footer menu — usually shown at the bottom (policies, About, Contact)
  • Nested menu items create dropdown navigation

Linking menu items correctly

Each menu item links to a specific resource — a collection, a product, a page, a blog, or a custom external link — chosen from a searchable dropdown when adding the item.

Broken or outdated links (like linking to a deleted collection) show as errors, so review your menus after deleting or renaming collections and pages.

Real-life example: A menu link is a signpost pointing down a hallway — if you knock down that hallway (delete the collection) but leave the signpost up, visitors hit a dead end.

Example main menu structure
Main menu
├─ Home           -> /
├─ Shop
│   ├─ New Arrivals   -> collection: new-arrivals
│   ├─ Bags           -> collection: bags
│   └─ Sale           -> collection: sale
├─ About Us       -> page: about-us
└─ Contact        -> page: contact

Footer links and trust signals

A well-organized footer usually includes policy links (refund, privacy, terms), a contact page, and sometimes social icons or a newsletter signup block.

Clear footer links build customer trust before checkout — shoppers often check refund and shipping policies before completing a purchase.

Real-life example: A footer is the fine print counter at a shop exit — customers glance at return policy and contact info before finally deciding to buy.

  • Always link Refund Policy, Privacy Policy, and Terms of Service
  • Include a Contact Us page or link to a contact form
  • Keep footer menus short — 5 to 8 links is usually enough
Tip: Update navigation menus whenever you add or remove a major collection — orphaned menu links quietly hurt the shopping experience.