Navigation Menus & Footer Links
Under Online Store > Navigation, you build menus that link to collections, products, pages, blogs, or external URLs — the main menu usually becomes your header navigation.
Building a navigation menu
Under Online Store > Navigation, you build menus that link to collections, products, pages, blogs, or external URLs — the main menu usually becomes your header navigation.
Menus support nested items (dropdowns), letting you organize categories like 'Men > Shirts > Casual Shirts' inside a single navigation structure.
Real-life example: A navigation menu is a signboard at a mall entrance — 'Electronics this way, Clothing this way' — with smaller arrows pointing to sub-sections once you walk further in.
- Main menu — usually shown in the header
- Footer menu — usually shown at the bottom (policies, About, Contact)
- Nested menu items create dropdown navigation
Linking menu items correctly
Each menu item links to a specific resource — a collection, a product, a page, a blog, or a custom external link — chosen from a searchable dropdown when adding the item.
Broken or outdated links (like linking to a deleted collection) show as errors, so review your menus after deleting or renaming collections and pages.
Real-life example: A menu link is a signpost pointing down a hallway — if you knock down that hallway (delete the collection) but leave the signpost up, visitors hit a dead end.
Main menu
├─ Home -> /
├─ Shop
│ ├─ New Arrivals -> collection: new-arrivals
│ ├─ Bags -> collection: bags
│ └─ Sale -> collection: sale
├─ About Us -> page: about-us
└─ Contact -> page: contactFooter links and trust signals
A well-organized footer usually includes policy links (refund, privacy, terms), a contact page, and sometimes social icons or a newsletter signup block.
Clear footer links build customer trust before checkout — shoppers often check refund and shipping policies before completing a purchase.
Real-life example: A footer is the fine print counter at a shop exit — customers glance at return policy and contact info before finally deciding to buy.
- Always link Refund Policy, Privacy Policy, and Terms of Service
- Include a Contact Us page or link to a contact form
- Keep footer menus short — 5 to 8 links is usually enough