Digital MarketingStart path
Advanced📈
Attribution & Advanced Reporting
Advanced analytics flow — attribution models, GA4 Explorations, Looker Studio dashboards, audiences, CRO loops, and stakeholder storytelling.
10 hours8 lessons
AttributionExplorationsLooker StudioCRODashboards
Step 3 of 3 · GA4 Foundations → Campaign Measurement → Attribution & Reporting
Curriculum
8 lessons
1
FREEThe Attribution Problem
Article · 14 min
2
FREEGA4 Attribution Settings
Article · 14 min
3
→GA4 Explorations (Funnel, Path, Free Form)
Article · 18 min
4
→Looker Studio Dashboards
Article · 18 min
5
→Audiences & Segments
Article · 14 min
6
→CRO Feedback Loop with Analytics
Article · 15 min
7
→Stakeholder Storytelling with Data
Article · 12 min
8
→Capstone: Brand Analytics Playbook
Article · 25 min
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