Digital MarketingStart path
Intermediate📈
Campaign Measurement & Analytics
Measure campaigns end-to-end — UTMs, key events, GTM basics, funnels, ad-platform links, acquisition reports, and a weekly reporting cadence.
12 hours10 lessons
UTMConversionsGTMFunnelsReporting
Step 2 of 3 · GA4 Foundations → Campaign Measurement → Attribution & Reporting
Curriculum
10 lessons
1
FREECampaign Measurement Mindset
Article · 12 min
2
FREEDesign a UTM System
Article · 16 min
3
→Mark Key Events (Conversions)
Article · 15 min
4
→Custom Events That Matter
Article · 15 min
5
→Google Tag Manager Basics
Article · 18 min
6
→Funnel Thinking for Marketers
Article · 14 min
7
→Linking Ads Platforms & GA4
Article · 14 min
8
→Acquisition Reports Deep Dive
Article · 15 min
9
→Weekly Reporting Cadence
Article · 14 min
10
→Practice: Measure One Campaign End-to-End
Article · 25 min
Suggested learning path