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Flow-wise GA4 foundations — what analytics is, account setup, metrics, events, standard reports, DebugView, and a first-property checklist for marketers.
Step 1 of 3 · GA4 Foundations → Campaign Measurement → Attribution & Reporting
10 lessons
What Is Digital Analytics?
Article · 12 min
The Marketer’s Analytics Stack
Article · 14 min
GA4 Account, Property & Data Streams
Article · 15 min
Install GA4 (gtag & GTM)
Article · 18 min
Core GA4 Metrics Explained
Article · 16 min
The GA4 Events Model
Article · 16 min
Standard Reports Tour
Article · 15 min
Realtime & DebugView
Article · 12 min
Privacy, Consent & Data Quality
Article · 12 min
Practice: First Property Checklist
Article · 20 min
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