Digital MarketingStart path
Beginner📈
Digital Analytics Fundamentals
Flow-wise GA4 foundations — what analytics is, account setup, metrics, events, standard reports, DebugView, and a first-property checklist for marketers.
10 hours10 lessons
GA4MetricsEventsReportsPrivacy
Step 1 of 3 · GA4 Foundations → Campaign Measurement → Attribution & Reporting
Curriculum
10 lessons
1
FREEWhat Is Digital Analytics?
Article · 12 min
2
FREEThe Marketer’s Analytics Stack
Article · 14 min
3
→GA4 Account, Property & Data Streams
Article · 15 min
4
→Install GA4 (gtag & GTM)
Article · 18 min
5
→Core GA4 Metrics Explained
Article · 16 min
6
→The GA4 Events Model
Article · 16 min
7
→Standard Reports Tour
Article · 15 min
8
→Realtime & DebugView
Article · 12 min
9
→Privacy, Consent & Data Quality
Article · 12 min
10
→Practice: First Property Checklist
Article · 20 min
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