Lesson 9 of 10Article14 min
Weekly Reporting Cadence
Weekly Reporting Cadence
01A simple operating rhythm
- Monday: tracking health check (Realtime + key events)
- Mid-week: channel and campaign performance vs last week
- Friday: decisions — pause, scale, creative test, landing fix
- Monthly: deeper funnel and content review
02Report template fields
- Spend, clicks/sessions, CPA/ROAS or CPL
- Top 3 winners and top 3 losers (with hypothesis)
- Tracking incidents this week
- Next experiments