Lesson 4 of 10Article15 min
Custom Events That Matter
Custom Events That Matter
01When to create a custom event
- WhatsApp / Call / Email click CTAs
- Specific form IDs on multi-form sites
- Calculator completes, quiz finishes, PDF downloads
- Pricing plan selected before checkout
02Naming and parameters
Use snake_case names: whatsapp_click, brochure_download. Pass page_location, cta_label, and form_id so reports stay actionable.