Lesson 1 of 10Article12 minFREE
Campaign Measurement Mindset
Campaign measurement connects spend and creative to outcomes: leads, sales, trials, WhatsApp chats. Your stack must answer which source, medium, and campaign earned the result.
01From “we ran ads” to “we know what worked”
Campaign measurement connects spend and creative to outcomes: leads, sales, trials, WhatsApp chats. Your stack must answer which source, medium, and campaign earned the result.
02Define the outcome first
- Lead gen — form submit, call click, WhatsApp click
- Ecommerce — add_to_cart, begin_checkout, purchase
- Content — newsletter signup, course start
- App — install, signup, activation event