Lesson 8 of 10Article15 min
Acquisition Reports Deep Dive
Acquisition Reports Deep Dive
01Traffic acquisition vs user acquisition
- Traffic acquisition — session source/medium (good for campaigns)
- User acquisition — first user source (good for “how did they find us originally?”)
02Weekly read order
1) Sessions and engaged sessions by source/medium. 2) Key events by campaign. 3) Landing pages for top campaigns. 4) Cut or rewrite losers.