Lesson 6 of 10Article14 min
Funnel Thinking for Marketers
A funnel is an ordered set of steps users should complete. Example lead funnel: Landing page view → Form start → Form submit → Thank-you page.
01Map the steps
A funnel is an ordered set of steps users should complete. Example lead funnel: Landing page view → Form start → Form submit → Thank-you page.
- Name each step with a measurable event or page
- Find the biggest drop-off first — fix that before tweaking ads
- Separate device and geo when drop-offs look weird