Lesson 10 of 10Article25 min
Practice: Measure One Campaign End-to-End
Practice: Measure One Campaign End-to-End
01Lab steps
- Pick one real or mock campaign (e.g. Instagram lead ad)
- Write UTM dictionary row for source/medium/campaign/content
- Confirm landing page and primary key event in DebugView
- Create a one-page weekly report with your numbers and next action
02Exit criteria for Course 2
You can design UTMs, mark key events, use GTM Preview safely, read acquisition reports, and run a weekly measurement cadence.