Lesson 3 of 10Article15 min
Mark Key Events (Conversions)
In GA4, important outcomes are key events (formerly conversions). You mark the events that represent business success.
01What “conversion” means in GA4
In GA4, important outcomes are key events (formerly conversions). You mark the events that represent business success.
- Verify the event fires once per intended action in DebugView
- Prefer recommended names when they fit (generate_lead, purchase)
- Mark only meaningful outcomes — not every button click
- Keep a short list: primary conversion + 1–2 micro-conversions
02Micro vs macro
Macro = sale or qualified lead. Micro = add to cart, pricing page view, video complete. Micros diagnose the funnel; macros judge success.