R
Rishtaara
Attribution & Advanced Reporting
Lesson 7 of 8Article12 min

Stakeholder Storytelling with Data

Good reporting answers: What happened? Why do we think that? What will we do next? What do we need from you?

01Tell a decision story

Good reporting answers: What happened? Why do we think that? What will we do next? What do we need from you?

  • Lead with the decision, not twenty charts
  • Show context (targets, seasonality, tracking caveats)
  • Separate facts from hypotheses
  • End with owners and dates