Lesson 5 of 8Article14 min
Audiences & Segments
Audiences & Segments
01Segment to see the truth
- New vs returning
- Paid vs organic
- Mobile vs desktop
- Converters vs non-converters (behavior contrast)
02Audiences for remarketing
Build audiences of engaged visitors who did not convert, or purchasers for exclusion. Export/link carefully with ads platforms and respect consent rules.