Lesson 3 of 8Article18 min
GA4 Explorations (Funnel, Path, Free Form)
Explorations answer custom questions: Where do users drop in our 4-step funnel? Which pages precede purchase? How does mobile differ from desktop?
01When to leave standard reports
Explorations answer custom questions: Where do users drop in our 4-step funnel? Which pages precede purchase? How does mobile differ from desktop?
- Free form — pivot-style breakdowns
- Funnel exploration — ordered steps and drop-offs
- Path exploration — page/event sequences
- Segment overlap — how audiences intersect
02Build one funnel this week
- Define 3–5 steps with clear events/pages
- Open Funnel exploration and compare device category
- Screenshot the biggest leak and assign an owner to fix it