Lesson 8 of 8Article25 min
Capstone: Brand Analytics Playbook
Capstone: Brand Analytics Playbook
01Deliverables
- Tracking plan: events, parameters, key events
- UTM dictionary and naming rules
- Weekly report template + Looker Studio outline
- Primary funnel exploration definition
- 90-day experiment backlog tied to drop-offs
02Path complete
You finished the Digital Analytics path: foundations → campaign measurement → attribution and advanced reporting. Revisit Course 1 whenever a new property is launched — clean installs beat clever dashboards.