Lesson 2 of 8Article14 minFREE

GA4 Attribution Settings

01What to configure thoughtfully

Reporting attribution model (understand the default before changing)
Lookback windows for acquisition and other conversion events
Channel groupings — custom channels for your real media mix

02Practical advice

For most small teams: keep defaults until you understand them, document any change, and compare models in Advertising reports before shifting big budgets.

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