Lesson 1 of 10Article12 minFREE
What Is Digital Analytics?
Digital analytics is how you measure what people do on your website, app, and campaigns — then use that evidence to decide what to fix, scale, or stop.
01Analytics in plain English
Digital analytics is how you measure what people do on your website, app, and campaigns — then use that evidence to decide what to fix, scale, or stop.
Without measurement you are guessing. With measurement you can answer: Where did visitors come from? What did they do? Did they convert? Which channel paid for itself?
02What this course path covers
- Course 1 (this one): GA4 foundations, metrics, events, reports
- Course 2: UTMs, conversions, GTM, campaign measurement
- Course 3: Attribution, Explorations, Looker Studio, CRO loops
03Roles that use analytics daily
- Performance marketers — ROAS, CPA, funnel drop-offs
- SEO and content — landing pages, engagement, organic growth
- Product and UX — paths, friction, feature adoption
- Founders and freelancers — which channel actually brings leads