Lesson 6 of 10Article16 min
The GA4 Events Model
GA4 is event-based. Page views, scrolls, clicks, form submits, and purchases are all events with optional parameters.
01Everything is an event
GA4 is event-based. Page views, scrolls, clicks, form submits, and purchases are all events with optional parameters.
- Automatically collected events — first_visit, session_start, etc.
- Enhanced measurement — scrolls, outbound clicks, site search, video (when enabled)
- Recommended events — names Google expects (e.g. purchase, generate_lead)
- Custom events — your business-specific names (e.g. whatsapp_click)
02Parameters matter
An event name without useful parameters is a dead end. Example: form_submit with form_id and page_location lets you see which form and page won.