Lesson 7 of 10Article15 min
Standard Reports Tour
Standard Reports Tour
01Reports worth opening weekly
- Realtime — is tracking alive right now?
- Acquisition → Traffic acquisition — source/medium and campaign
- Engagement → Pages and screens — what content gets attention
- Engagement → Events — which events fire and how often
- Monetization / key events — if you sell or track leads
02How to read without drowning
Pick one question per session: “Which channel brought engaged sessions this week?” or “Which landing pages lose people?” Change one dimension at a time.