Lesson 9 of 10Article12 min
Privacy, Consent & Data Quality
Many regions require consent before analytics/ads cookies. Missing consent setup can mean undercounted traffic — or non-compliant tracking.
01Why consent shows up in analytics
Many regions require consent before analytics/ads cookies. Missing consent setup can mean undercounted traffic — or non-compliant tracking.
- Use a consent banner that actually blocks tags until allowed (where required)
- Document what you collect and why — especially for client work
- Avoid putting emails, phones, or names into event parameters or UTMs
02Data quality habits
- Filter obvious internal traffic when possible
- Keep naming conventions consistent (lowercase, underscores)
- Separate test and production properties