WordPress Links (Add, Edit, Delete & Interlinking)
Select the text you want to turn into a link, click the link icon (or press Cmd/Ctrl+K), and either paste a URL or start typing to search your own posts and pages.
Adding a link inside the block editor
Select the text you want to turn into a link, click the link icon (or press Cmd/Ctrl+K), and either paste a URL or start typing to search your own posts and pages.
You can choose to open a link in the same tab (default, better for internal links) or a new tab (common for external links, so visitors do not fully leave your site).
Real-life example: A link is a signpost pointing to another shop. Internal links point to your own aisle (keep it in the same tab); external links point across town (often opened in a new tab).
Editing and removing links
Click inside an existing linked text, and a small toolbar pops up showing the link's target URL with an Edit (pencil) icon and an Unlink icon.
Unlinking removes the hyperlink but keeps the text — useful when a URL is outdated but the phrase is still relevant.
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</a>Interlinking — why it matters for SEO and users
Interlinking means linking related posts and pages to each other inside your own site. It helps visitors discover more content and helps search engines understand which pages matter most.
A simple habit: whenever you write a new post, add 2–3 links back to older, related posts, and update those older posts to link forward to the new one.
Real-life example: Interlinking is like a library's card catalog cross-references — a reader following one topic naturally finds three more relevant books nearby.
- Link new posts to relevant older posts
- Use descriptive link text, not just “click here”
- Check for broken links periodically (a link-checker plugin helps)
- Do not overdo it — 3–6 contextual links per post is usually plenty